The trend forecasting company WGSN in partnership with Coloro, have introduced Pantone’s Color of the Year for 2023 – Digital Lavender. The COTY is an amalgamated hue that combines the sense of digital culture with the visual of the color purple. The color evokes feelings of calmness and serenity. It will dominate the 2023 color palette and be highlighted in fashion and home design products.
In addition to Digital Lavender, Pantone includes a collection of complementary colors which includes Sundial, Luscious Red, Tranquil Blue, and Verdigris. These colors are described as “hyper real”, “immersive”, “sensorial” and “clear” respectively. The names of the five shades were chosen to reflect the mentality of consumers in 2023.
Read on to learn and gets ideas on how to use these amazingly fresh colors in your home!
Digital Lavender
The Pantone Color of the year for 2023 is Digital Lavender, inspired by the blending of the digital and physical worlds. This color will be showcased to its full potential and is a collaboration between Pantone and Coloro in London.
It is a surprisingly versatile color that works well across a range of finishes and textures from wall paint to home décor and fabrics.
Sundial
A chic, hyper-real shade of yellow, Sundial combines its deep saturated hues with the growing importance of a healthy lifestyle, while celebrating the lightness of life.
The warmth of Sundial will work well in rooms to enhance the sense of a welcoming environment by using the shade on walls and upholstery.
Luscious Red
Luscious Red is a warm shade that represents tranquility and healing, and has already begun to make its mark in online spaces. The mix of red with a slight touch of pink gives this shade an immersive sophisticated feel.
This hue of red works fantastic on home products, such as throw pillows, vases, or accent chairs.
Tranquil Blue
Tranquil Blue is a soft shade of blue that has an ethereal effect. It is gender inclusive and embodies wellness and digital escapism. The calming and sensorial effects of this hue can help people deal with their daily stressors.
The color is already making an impact online, and will be making its way into our physical spaces in the next year. Ideal to use this calming shade on walls in a dining area, bedroom, or study.
Verdigris
The Pantone color Verdigris, is a comforting shade, it captures the idea of blurring lines between the physical and digital worlds. The color is predicted to be more prominent in-home design this coming year. This refreshingly clear green hue is ever-present in nature, and brings its outside influence indoors, to be used on upholstery, pillows, and drapes in the home.
Digital Lavender is a cool, calm shade of lavender that represents tranquility and harmony. It is also the color of a new digital age and is reminiscent of Gen Z’s merging of the real and the digital.
All these colors were chosen to best capture the digital era and align with the mindset of consumers in 2023. Emerged from the existing trend of soothing hues, and it will continue to be a popular movement in coming years.
